Copywriting is the art of writing to advertise promotional materials, goods, services, organizations, or to simply ensure readable, interesting text for websites, emails, and social media. This text (or “copy”) is everywhere – it’s part of a $2.3 trillion industry worldwide, so you can understand why it’s so important to building an amazing website and why every great website design is typically coupled with great content.
Unlike news or editorial writing, copywriting is focused in getting the reader to take action, whether it be purchasing goods, opt-in on a specific event, or become truly interested with a service or company. Our in-house content writers ensure your site’s integrity, never allowing the viewer to get bored and ultimately providing you with the meat and potatoes you need to feed potential customers and search engines what they are looking for. It doesn’t matter if you are promoting a product, calling for action, educating an audience, or demonstrating an expertise, our copywriters can get it done.
Content and design work together like best friends to enhance the message of your site through visuals and text. Written text should always be relevant and useful, because confusing the reader is generally a good way to make them leave your page and move on to the next one. Content should be optimized for search engines and be of a suitable length, incorporating relevant keywords in order for the SEO to work properly. Back in the day, if you wanted to rank high you would simply stuff as many relevant keywords as you could into a jumble of text and call it a day. Nowadays, SEO isn’t so simple. Not only does the content have to be filled with information, it needs to be engaging too. Content needs to ensure that people don’t just click on your website; you want people to come back. Ask an SEO service and they will tell you that “Content is King” for a reason – even more than the products on your site, content is the very reason people will be attracted to you. REK has expert content writers on staff to deliver the product or service you are selling online the right way.
If you want to rank on any major search engine you will need good search engine optimization or "SEO". If you want good SEO you will need good content to go along with it. One way to achieve this is by having blogs. Blogs are a great way to drive traffic to your website in a unique way. As we talked about earlier, content is the King of getting you traffic, but your website may not have that many pages – blogs can fix this problem. Each time you post a blog it adds another indexed page to your website. This just means another chance to show up in search engine rankings. Blogging also adds the social media element into the mix. Sure, people can “like” your business page, but blogs offer the opportunity to be shared individually on social media like Twitter, LinkedIn, Facebook, and Pinterest to name a few. Search engines love fresh and unique content, by writing blogs you are presenting fresh streak, every week, to a hungry wolf. REK has an expert staff of blog writing professionals that can deliver unique content for any budget.